Business Development

Tally Services - Authorized Tally Solution Unit - Delhi - Gurgaon - Noida - India

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Overall we define and scope business area, elicit requirements, analyse and document requirements, communicate requirements, identify solution, verify solution and meet the requirements.

business development comprises a number of techniques and responsibilities which aim at:

1. Researching new types of business/products/services with an emphasis on identifying gaps (existing and/or expected) in the mitigation of needs of potential clients (existing and/or new ones).

2. Attracting new customers.

3. Penetrating existing markets.

Techniques used include:

intelligence gathering on customers and competitors

generating leads for possible sales

advising on, drafting and enforcing sales policies and processes

follow-up sales activity

formal proposal and presentation management and writing

pitch and presentation rehearsals

business model design

strategic analysis

account planning and performance monitoring system

proposition development and campaign development

Business development is often related to growth although sometimes the optimal marketing strategy and objectives could be about downsizing the activity in an existing market or decreasing the sales volume of a selected line of products or services. Business-development roles may have one of two modes:

A Sales-oriented (client-facing); or

B An operational function to support sales.